Marketing trend (Internet and online marketing)7 Assignment

Marketing trend (Internet and online marketing)7 - Assignment Example al conflict, risk taking ability, participation and authority, and individual factors like age, cultural and social background of the members of the buying team. The Internet has increased the speed and broadened connectivity among businesses, which are fundamental aspects of communication (Charlesworth, 2009). Most key companies now have a Web site. The Web sites give them an instant international presence. Internet marketing simplifies the search for the least price for products, making it quick and cheap. This also shortens the purchase process for businesses. Significant delays in decision making occur when companies restrict the flow of information. The increased speed of information exchange fostered by the Internet provides a solution to this problem (Charlesworth, 2009). This increases the probability of sourcing the right product at the correct time, price, and quality and be delivered punctually. On personal selling, Internet trading exchanges have made it easier to link sellers to buyers and facilitate the sale and distribution of products smaller orders. An example is the selling of online books and music CDs. Research has shown that selling music and books online costs between 9 to 15 percent lower than in conventional vendor stores (Clay, Krishan, & Wolff, 2001). In conclusion, internet marketing speeds up the process of sourcing for products and favorable prices by businesses. The personal seller can market his products from home or office without the use of billboards or employing marketing

The growth of Gulliver's madness in Part IV of Gulliver's Travels Essay

The growth of Gulliver's madness in Part IV of Gulliver's Travels - Essay Example He descends further into madness because he cannot (and does not want to) think clearly. Indeed, Gulliver’s madness is a result of pride that is founded in disception. Gulliver refuses to accept the truth about his race because it means accepting the truth about who he is. He would rather live a liar and in deception. Discussion Gulliver’s madness started when he becomes unable to control events. His madness started slowly and with his interaction with the Houyhnhnms and the Yahoos. In a sense, his madness is the result of his inability to accept and discern what he has encountered. He knows what is happening but he cannot make real sense of it other than wants he wants. Gulliver’s madness becomes evident when he begins to think of his own â€Å"kind† as less than acceptable. His interaction with the Houyhnhnms makes Gulliver to admire them greatly. He tells us that their ideas and viewpoints â€Å"opened my eyes and enlarged my understanding, that I bega n to view the actions and passions of man in a very different light† (250). He admires the Houyhnhnms and, as a result, begins to despise anything else, including those of his own race. The fact that Gulliver wants to be accepted as a Houyhnhnm is also an indication that he is slipping into insanity. Gulliver believes, â€Å"the Yahoos . . . were observed to be the most unteachable of all brutes† (227). Indeed, Gulliver belittles himself when he belittles the Yahoos. Gulliver knows what he is but believes that he can change because of the Yahoos repulsive nature. Gulliver is an example of what can happen to us when we allow our minds to become clouded and refuse to think for ourselves. Gulliver loves the Houyhnhnms and essentially begins to hero-worship them. For example, as he continues to stay with them, he begins to think of his friends, family, and the â€Å"human race in general† (272), as â€Å"Yahoos in shape and disposition† (272). It should come a s no surprise then, when Gulliver’s master tells him that he is considered to be a Yahoo that his mind snaps. His master has no choice but to â€Å"employ† (273) Gulliver like the â€Å"rest of his species† (273) and orders him to â€Å"swim back† (273) to the place from which he came. Because Gulliver has already disassociated himself from the Yahoos and his own race, this news is unacceptable and too much to live with. Gulliver has already gone too far in his appreciation of the Houyhnhnms and cannot go back to the way things were. Gulliver thinks too much of himself to consider life as a Yahoo. Further evidence of Gulliver’s madness can be seen in his thoughts regarding Don Pedro of whom he considered â€Å"like an animal which had some little portion of reason† (281). Gulliver does not want to return home to those that he considered Yahoos. When he does return home, he brings himself to â€Å"tolerate the sight of yahoos† (284). H ere we see how Gulliver’s has taken him over because he does not consider himself a Yahoo but better than them and the ultimate sign of his diseased mind is when he considered that fact that by mating with one of the Yahoos and fathering more of them causes him the â€Å"utmost shame, confusion, and horror† (284). He does want to touch the Yahoos and admits that he cannot â€Å"endure my wife or children in my presence; the very smell of them was intolerable†

Critically examine how a firms HR strategy could be its source of Essay - 1

Critically examine how a firms HR strategy could be its source of competitive advantage - Essay Example Competitive advantage, from a traditional business perspective, generally involves the tangible activities of the company such as the financial rewards from a streamlined production system or the positive service delivery performed by a shipping and receiving department. When the organisation performs a specific work-related activity better than other companies in similar marketplaces, the organisation has developed a unique competitive advantage. However, in terms of managing human resources, competitive advantage occurs simply by creating policies and workplace environments which are congruent to business and employee needs. It would seem that a satisfied staff is a staff which is motivated to provide excellence to job role function. This paper identifies the various methods by which HR policies can create competitive advantage for today’s organisations; both internally and externally. Having a streamlined system of HR management appears to provide competitive advantage from a human capital development perspective. Karami, Jones and Kakabadse (2008) suggest that attitude, stemming from management professionals at the firm, greatly impact whether a firm will develop an appropriate pool of talent. There appears to be many organisations, today, which under-utilise staff members, considering them as only vessels through which to achieve company goals. The aforementioned authors stress the importance of providing workers with new opportunities and increased job role flexibility as a means to secure psychological perceptions of staff importance toward meeting company goals. It might appear that job role flexibility and opportunities (such as advancement or job rotation) are rather common sense HR policies and procedures, however in terms of supplying a company with competitive advantage it is important to understand why

Sarbanes Oxley Act Essay Example | Topics and Well Written Essays - 2000 words

Sarbanes Oxley Act - Essay Example The degree of disclosure of financial information is also a main reason. Mostly the corporate running bodies do not find them answerable in front of any regulatory body; therefore they keep on trying 'innovative' ideas for which others have to pay. (Maclean, 2005) Financial information in the form of audited accounts can prevent the system slipping into corruption (Sunlight is the best detergent), but it is not clear why, for example, a superior US financial reporting infrastructure did not help us detect Enron. The Sarbanes-Oxley Act of 2002, Pub. L. No. 107-204, 116 Stat. 745 (July 30, 2002), is a United States federal law also known as the Public Company Accounting Reform and Investor Protection Act of 2002 (and commonly called SOX or SarbOx). With the major financial reforms in most of the countries of the world the Sarbanes-Oxley Act was passed in the United states in order to deal with the issues such as establishment of the public company, the level of auditor's independence, proper monitoring of the accounting practices of the company under a board, corporate social responsibility and enhancement in the financial disclosure to the prescribed level by the act. The law is seen as the major reform in the after the New Deal passed in 1930. The act revolutionized United States securities laws. The House approved act with the majority of 423-3 and Senate by 97-0. The act increased the U.S. Securities and Exchange Commission powers. The Sarbanes-Oxley Act's requires the companies to make their financial reports certify by the chief executive officers and chief financial officers. According to the act the Executive officers and directors are not allowed to take personal loans. The act prescribed the companies for the extended disclosure of the financial information in order to improve the shareholders and stakeholders accountability. The act also increased the jail sentence duration and increased the fine amount in case of violence of the securities law or misuse. The corporate executives misstating the financial information will also have to face increased sentence time duration and higher amount of penalties. The act also prohibited the audit firms to provide any services additional to that of the auditing to the companies they are working for. The compensation of the Chief executives and other higher executives are also required to be reported. The act also accelerated reporting of trades by insiders and prohi bition on insider trades during pension fund blackout periods. (Wikipedia, 2006) Reference Maclean, P., (2005). Power Play - Robert McCullough was interviewed for an article covering Enron's role in the California power crisis and its aftermath, Portland Monthly, May 2005, Retrieved 05/005/06 from Wikipedia, (2006). Sarbanes-Oxley Act, Retrieved 05/005

Your Hardships, and Memories in One Sentence Research Paper

Your Hardships, and Memories in One Sentence - Research Paper Example The discontent that forms after reading a story that does not read like the old once upon a time, conflict-filled, and plotted story crops up as a result of an utter dissimilarity from the way old stories are formatted. Certainly, this is not a just a mere gimmick that tends to sell modern books because there is a staggering reality in this observation: there is a difference on how old and modern stories are written. According to Bader (87), old stories are heavily based on plot. There are two observations in the manner in which old stories are written: (1) the plot dominates the entire content of the story; the progression or turns of events are strongly based on the plot and they incline to circulate around a singular model – conflict, action, resolution – from cover to cover; or (2) the plot is dominated by other elements such as conflict, theme or character. These three may dominate plot altogether; nevertheless, it is common that a single element dominates the plot in the totality of the story. Conflict in this regard has two kinds: internal or external. It is important to note the difference between the two because this is where a careless reader is often convinced that the story is plot-less, static or amorphous, which should not be the case considering that the point is supposed to be conceived lies upon how aware the reader is the technicalities involved in writing and arranging a story. An internal conflict is something that exists within the character himself – this may be defined as a personal dilemma or ambivalence over something that needs to be decided, recounted, or confronted. On the other hand, external conflict is a more common sort: it is something that physically – either directly or indirectly; subtly or apparently affect the characters of the story. For instance, stories that are based on childhood abuse: the conflict could be the physical violence that the main character or other characters in the story suffer from his or her oppressors. External conflicts can be very sensitive and straightforward. Modern stories do not employ plot significantly; at least, according to the knowledge of the modern story avid. Modern stories are strongly founded on realism – everything is based on what really happens in real life. Modern story writers contend that a plot is unreal, artificial (87). One possible reason for this argument is that plot makes for a contrived, made-up progression that is hard to believe because it does not simply reflect the realities of life. Modern story writers also argue that old stories’ lavish use of plots tend to sentimentalize the reality (88). In other words, the backbone of the story is drawn from a detached understanding of what really exist in real life to a point that it becomes so inconsistent of which is believable and truly convincing. Modern stories use new techniques that create a more realistic and more interesting, thought-provoking way of deliv ering narratives: (1) modern stories employ a stricter limitation of the subject; and (2) method of indirection. Bader (88) believes that â€Å"the modern writer’s desire for realism causes him to focus on the limited moment of time or a limited area of action in order that it may be fully explored and understood.† While modern writers believe that plots are artificial, it does not mean that they do not use them. Modern writers still use plot in creating their stories; nevertheless, they employ them with less complication in order to give way to modern subtlety. Jamaica Kincaid’s Girl is one intriguing poetic art. At first read, it is quite difficult to decipher if it uses plot or not but eventually any reader would find that it all revolves in a less-complicated plot: to-do-list and how-to-do list. One

Scientific method Essay Example for Free

Scientific method Essay Do we start thinking of some type of formal process that will answer all our scientific questions or problems. When I was in school many years ago, we were taught that scientists go through a series of steps to find a solution to a problem or find evidence to support or disprove a theory. It all seemed rather cold, and formal. Going back to school, school has taught me that science has undergone significant changes and has moved away from the rigidity of a fixed series of steps in what was formerly called the scientific method. The Scientific Method Geophysicists opposed his suggestion that the continents glide across the ocean floor, asserting that the ocean floor did not contain adequate power to hold the continents and moreover considerable frictional opposition would transpire (Nelson, 2003). In the 1950s and in the 1960s, reports of the Planets magnetic field and in what way it varied across time, a study known as, presented different support that would confirm that the continents do definitely move (Nelson, 2003). The method by which an expert discovers clarification to an occurrence is named the scientific method. Tracing the Scientific Method After the experiment, any findings should be analyzed to decide whether the hypothesis was correct, incorrect, or somewhere in-between. In this experiment, which was reported in the Journal of Agricultural and Food Chemistry (Yamauchi et al, 2010), the researchers sought to find out what relationship, if any, coffee had upon the development of diabetes. Previous studies had indicated that coffee might be of use to ward off the development of diabetes in humans. The scientists behind this experiment wanted to investigate this possibility in a more focused study than had been previously done.: Scientific Research

Development In Mobile And Internet Technology Media Essay

Development In Mobile And Internet Technology Media Essay Over the past decade internet and mobile technology has advanced considerably. In this assignment I will discuss advancements which created the world in which we live today. I will research advancements such as 4G, wireless networks, fiber optics, PayPal, mobile banking, easy access of information which the internet made available; also I will look into social media which transformed the way we interact with each other. The development of internet is so severe that it funded virtual currency which allows trading virtual currency to real currency, it also funded multiple internet companies who operate solely based on virtual advertising, transfer of funds through the World Wide Web and the development of software to assist themselves and the general public and using internet to the maximum capacity. Also I will take into consideration the way the business had to adapt in the new environment in order to survive its economic and technological change. I will identify the possible future trends for the businesses and the way they will use internet to their advantage. During the research for this assignment I have found that the business which failed to adapt and change has been liquidated, which led to the conclusion that internet and mobile technology is the way of the future. I will provide real life examples to vividly illustrate my discovery and to prove that the developments have shifted the course of history and future developments which lies ahead. Internet Internet ten years ago was not widely accessible throughout the country. Public did not rely on internet with their day to day tasks, there were no such thing as wireless or social media. The lead provider of internet services was Eircom which was a state owned company, it did so through the DSL cables which they had monopoly in. As the country developed leading companies from abroad saw the potential in Ireland and the monopoly which Eircom had. Swedish companies such as UPC have invested significantly over the past decade in technology which increased the quality and the speed of the internet. In the decade they have completely dominated the market with their fiber optic technology. With the technological advancements in Ireland, other companies have emerged. Ireland was in the fast lane. With the wide market gaps and a tremendous amount of customers other advancements became available such as internet banking, money transfer and unlimited amount of information available to each individual. With increased detachment with the real world, people now seek entertainment in the comfort of their own home. YouTube © Google Inc.  ® which solely provides internet software has developed an extraordinary website called YouTube ©, which the main purpose is to allow the user to freely share their thoughts which are recorded on the video. The success of YouTube © demonstrates that the internet has created a new market. YouTube © is regularly used across the world each day, music is a huge feature. It contains many music videos of all the song artists across the world. It is not only used for music but also used to for people who want to express their beliefs or feelings, news coverage and also sports highlights. It is one of the most used websites in the world. Internet Banking In previous years the way that people have banked was they had to go to the a specific branch in which they had their account in order to perform a simple tasks such as transferring of money, checking balances, lodging cheques. People usually have to wait in queues which were no time efficient. This has developed significantly within the last decade, now with internet banking you can now transfer money and check your balance anywhere with connection to the internet. This is a very useful way now for people whenever they are on the go and have no time to check into their local branch. Internet banking has proved to be very successful. Wireless Access Ten years ago to provide internet you needed wires to serve. It could be seen as very messy, clumsy and quite dangerous. With the development of wireless access this means internet can be provided without any wires as long there is a good connection. A wireless access point is a device that allows wireless devices to connect to a wired network using Wi-Fi. Wi-Fi allows cheaper distribution of local area networks. Overtime this has proved to be a much easier way of access to the internet and a much quicker way. PayPalâ„ ¢ PayPalâ„ ¢ is a global e-commerce business allowing payments and money transfers throughout the internet. As of 2011, PayPalâ„ ¢ operates in one hundred and ninety markets and manages more that two hundred and thirty two million accounts, more than one hundred million of them active. PayPalâ„ ¢ allows customers to send, receive and hold funds in twenty six currencies worldwide. Social Media A decade ago there wasnt much websites on the internet which provided a social side. All there was day to day conversations and text messages. This has been one of the most rapid developments in the last ten years. Social sites such as Facebook ® and Twitter ® have completely dominated the World Wide Web and are one of the most frequent used websites across the world. These websites allow people to interact with another through communication on the web using different functions the website may contain. They also allow you to share your thought, express your beliefs or feelings, and post blogs about whatever you may feel. Mobile Technology A decade ago public did not have access to mobile technology. People had only landlines, if a person requires reaching another person; he must have done so in person which meant that when they planned meetings or social events they had to do it in advance. If there was a change in plans, the only way to communicate was landline which proved to be inefficient. Finnish company Nokia © had developed device which we call mobile. Through the years mobiles became more and more accessible, which dramatically changed the way we communicate and socialize. Now the current generation can communicate freely without barriers throughout the world which was not possible a decade ago, it revamped our social skills. Young adults prefer to communicate through text messages, hence making the landlines inferior products. The major developments in mobile technology include: mobile internet, mobile banking, mobile advancements and social media Mobile Internet Mobile internet provides a lot of access to many applications and websites. It is usually very quick and provides all the information the internet at home would. Another benefit of mobile internet would be that it can be used anywhere on the go, giving you a lot of freedom, so if you are stuck for information you can use your mobile device to use the internet. Communication is also vital in mobile internet as it allows you to connect to multiple services provided by the internet. This allows you to communicate and interact with each other outside using mobile internet. Mobile Banking Mobile banking is and easy way of transferring money and checking your balance. It will work if you have internet and is hassle free and can be accessed by one touch of a button. More features of mobile banking would be that it is very quick and can be used everywhere providing there is a strong internet connection. Technology within the last ten years has been so drastic that there is no need to go to your branch anymore as the internet provides all the answers. Along with providing your details, mobile banking provides useful numbers you can use to contact a person incase if any queries you may have. Mobile Advancements Apple, Inc. Within the last ten years Apple, Inc. has increased their popularity significantly providing multiple handheld devices that can be used anywhere and on the go. The release of the iPod Touch, iPhone and iPad were so big, every time it went on sale it would sell out quickly across the world. Mobile phones have come so far this past decade, from phones where it was only possible to ring on to iPhones which provide the functions of a normal mobile phone and an iPod Touch put together. It would contain an entire music playlist along with other applications such as news, entertainment, sports and gaming. Touch screen Ten years ago mobile devices could only be used by buttons. With the success of Apple, Inc. many phone companies now start to make to touch screen phones, and some phones may have buttons and touch screen. Development of mobile phones has been so phenomenal that by the touch of your fingers you can use the phone and the applications it contains. Games Advancements in gaming has also been huge. More than a decade ago all you could do on your old Nokia © was play snake. As phones have developed throughout the years, it is now possible that multiple games can be downloaded on your phones. Gaming on phones is also a good way of passing time and most games you download onto your phone you dont need internet so you can play them anywhere you like for free. Social Media Social media on phones has dramatically elevated within the past decade. The only options on a mobile phone were either phone calls or text messaging. With the latest mobile phones out now you can download applications which allow you use social networking sites such as Facebook ®, Twitter ® and Instagram ®. This allows people to access their accounts as the internet on a computer would. This is so basic that there sometimes isnt need to use the computer as using your phonies quicker and saving time. Other phone applications such as Viberâ„ ¢ ad Whatsappâ„ ¢ allows you to talk to your contacts for free, share pictures and call each other for free. Along with the text messaging process mobile phones these days have plenty of social media attached to it as it provides a load of access to your family and friends. Conclusion In conclusion I have found the internet and mobile technology has advanced remarkably over this past decade. The most momentous advancements which I found to be are internet websites such as YouTube © and social media websites such as Facebook ® and Twitter ®. These companies have benefited significantly within the last ten years and are they are together the most used websites in the world. Mobile technology in the last ten years has also advanced dramatically. Mobile banking has been massive as it allows you check all your details anywhere, also with mobile advancements such as a brand like Apple, Inc have created phone which combine the characters of a normal phone and features such as a selection of music and downloading applications such as news, gaming and sport. Hence I can now say that mobile and internet technology has advanced considerably within the last ten years and will continue to improve in the next ten years.