International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 2

International Business - research Paper ExampleAs per Avons world-wide strategy it is imperative to sell leadly to individual consumers and the products crack names can be changed in accordance with the cultural environment of different countries but the global brand name will be their primary identification. Avon allows every branch or subsidiary to scar its own competitive prices in response to their local market conditions and the inter-country transfer of learning, resources and practices. 1. Your reading assignment for this social unit describes different selling orientations. Discuss the applicability of each to Avons international operations. Production, sales, customer, strategic marketing, and social marketing atomic number 18 the most common marketing orientations. Avon uses a mix of customer, strategic marketing and social marketing orientations in its global marketing strategy. Avon is staple fiberally a customer oriented company which allows product modificatio ns as per country-specific or customer-specific requirements. As a part of its social marketing campaign to support women, Avon started its social k at a timeingness programs manage fighting against domestic violence and breast cancer. Avon also introduced insect-repellent skin creams in South American countries. The company also took an innovative step in its distribution method in China to befittingly implement its strategic marketing orientation. 2. Why is Avon so much more than dependent on its alien operations than on its home (U.S.) operations? The strategy of going global was based on a primary fact that there will be more chances of profitability if you could access more customers. The basic reason of exporting is to increase the profitability of business either to explore new markets or to charm rid of local heavy competition. Avon had both. The selling model developed by Avon that is in accordance with the record of their products is not much suitable for the women i n United States. As a large number of women are engaged in full metre jobs, it will be difficult to access them through direct selling model. 3. Discuss socioeconomic and demographic changes that could see Avon. Avon has a specific sales model that is cable television with its business model and the nature of products it is selling. However in order to make the business profitable, it is necessary to attend the socioeconomic and demographic trends of the country. In United States, the availability of women is a major issue. Avon needs part condemnation sales force to implement its sales model effectively with a low labor cost. The inaccessibility of women affects the volume of sales because there will be fewer candidates willing to take the part time sales representative job and also there will be fewer women to meet those representatives to grease ones palms the products. 4. How might a global recession, such as the one that began in 2008, impact Avons operations? Going globa l is a risky decision as the economic recession can affect the profitability of a global company more than a local company. Some portion of in operation(p) cost of global operations is fixed in nature and can not be avoided like legal formalities of each country. Global recession also affects the purchasing power of customers and they are now more focused on the usability of the products they purchased. In this situation, companies are focusing on modifying their business strategies to deliver products with more functions with an economic price in order to satisfy the